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ABC
Cable Networks, Los Angeles, CA
Experience
Design and Direction
SmartMonkey Media was asked to redesign the convergence online
experience for SoapNet, ABC's broadcast channel dedicated
to soap opera fans.
Competative analysis,
user feedback, and user discovery informed our feature set
and usability goals. Our
focus on information, interaction, and visual design were
used to create
the successful brand experience of www.SoapNet.com.
A SoapNet Database
(SNDB) with searchable star bios, character bios, and synoposis
was also created.
www.soapnet.com
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